The Position
Main Responsibilities
Assist in formulating the market strategy of the ecosystem, coordinate with the central marketing department, and cooperate with business Partners reach strategic cooperation and ensure the implementation of strategy implementation projects Execution to realize market opportunities.
. Excavate the business and academic development needs of the regional ecological circle hospital, cooperate with the company across departments, and reach a strategic partnership with the hospital.
. Excavating the pain points and opportunities in the patient's diagnosis and treatment journey, looking for suitable multiple channels business partners, efficient Promote and reach strategic cooperation, create a win-win cooperation model to optimize the journey of diagnosis and treatment.
Collaborate with the resources of the marketing department to maximize the integration of osteoporosis resources and ensure the coordinated development of the two products.
Promote access
. As a pharmacy, clinical The director, the superintendent in charge, and the person in charge of the main access related parties such as the Medical Insurance Office visit customers, fully communicate and establish cooperation, ensure and maintain the access status of Roche products, and minimize the impact of the hospital's overall control.
. Accelerate the promotion of the listing and access of new products in regional ecological circle hospitals, and rapidly improve the accessibility of new products.
. Pay close attention to relevant policy information such as medical insurance, bidding, and centralized procurement to protect Roche products from negative impacts of policy actions reach a consensus with KOLs in relevant departments to retain products to maximize the benefits of patients, Minimize the risk of products being affected by centralized procurement.
Team collaboration
. Actively cooperate, communicate and share with team members such as consultants in various ecosystems, effectively link and integrate information to enhance team customer/patient insights.
.Cooperate with the central marketing department and the Ministry of Commerce and other teams to jointly promote the market strategy of the ecosystem, commercial layout and high-quality implementation of projects.
.Cooperate with the multi-channel access team to jointly handle the admission related work of the hospital's self-funded pharmacy, pharmacy and out-of-hospital multi-channel in the ecosystem.
Expense Management
Ensure that the functional team's operating expenses are in line with the plan, Develop a project tracking mechanism
Performance Management
Patient Management Quality
Performance Management
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.Strategy and project system and implementation
Competence required for the position
.Interdisciplinary knowledge learning ability
.Business acumen
Market practical experience and strategic planning ability
.Higher communication Ability and efficient execution and promotion ability
. Strong business negotiation ability
. Key account management ability
. Correct thinking and behavior (mission driven , win-win cooperation, growth mindset
Working years
. More than 5 years working experience in the pharmaceutical industry
.Cross-functional work experience is preferred
.Commercial project cooperation experience is preferred
.Key account management/market access experience is preferred
.Medical or pharmacy-related undergraduate degree or above Who we are
At Roche, more than 100,000 people across 100 Countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
