Key Duties and Responsibilities:
- Develop, review, and implement Google and display campaigns.
- Lead digital marketing campaigns from the idea stage through their implementation and evaluation.
- Present new and innovative online advertising opportunities and initiatives that have the potential to drive results.
- Review customer, marketing and web data and provide actionable recommendations.
- Analyze and report on effectiveness of online marketing efforts, including search, email marketing and 3rd party sites.
- Implement best practices for web advertising and monitor changing/emerging technology and trends.
- Report and analyze digital marketing efforts.
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Education & Experience:
- Bachelor’s degree in marketing or related field required.
- 5+ years’ experience in digital marketing and advertising
Experience and Skills:
Skills & Abilities:
- Experience implementing and optimizing Google Ads campaigns.
- Proficient in GA4
- Strong team player effectively collaborates and brainstorms with marketing team.
- Excellent problem solving, communication, and time management skills.
- Detail oriented, able to think creatively.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is frequently required to sit, use hands and fingers, handle, or feel objects, tools, or controls; reach with hands and arms; and occasionally required to stand; walk; climb stairs; talk or hear.
- The employee must occasionally lift and/or move up to 25 pounds.
- Specific vision abilities required by the job include close vision, color vision, peripheral vision, and the ability to adjust focus.
Work Environment:
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work environment consists of business office(s).
- The noise level in the work environment is usually moderate.
This job description reflects management's assignment of essential functions and may be subject to change at any time due to reasonable accommodation or other reasons.
From: G L Homes of Florida Corporation